Custom built · Purpose-driven

CRM built for
your business.
Not everyone else's.

Most businesses pay for CRM they use 20% of — or manage leads in a spreadsheet. We build lean, intelligent platforms designed around exactly how your business works. Nothing extra. Nothing missing.

Start the conversation See the Ora CRM →
Ora CRM — Live dashboard
24
Total leads
7
Hot leads
3
Meetings
2
Won
New 4
Sarah Mitchell
Mitchell Real Estate
NEW 12 msgs
James Wu
Wu Accounting
NEW 6 msgs
Hot 🔥 3
Priya Sharma
Sharma Legal
HOT 19 msgs
Tom Nguyen
Nguyen Hospitality
HOT 14 msgs
Won ✓ 2
Alex Chen
Chen Development
WON $4,200
The problem

Why off-the-shelf CRM fails most businesses

The big platforms were built for the average business. Yours isn't average.

80%
Features you're paying for but never touch
Salesforce, HubSpot, Pipedrive — designed for enterprise teams with dedicated admins. You spend more time managing the CRM than using it. Every extra feature is complexity you didn't ask for.
∞
Workarounds for things your business actually does
Your pipeline has stages nobody else has. Your lead scoring is unique to your industry. Your team tracks information that doesn't fit any standard field. So you hack it with spreadsheets, sticky notes, and hope.
0
AI built in from the start
Generic CRM platforms bolt AI on as a premium add-on. A purpose-built platform can have AI woven through every layer — lead grading, conversation summaries, intent scoring, live takeover — from day one.
What's inside

Everything your pipeline needs.
Nothing it doesn't

Kanban pipeline
Visual drag-and-drop pipeline with fully custom stages matching how your sales actually flows.
Live analytics
Real-time dashboards showing lead volume, conversion rates, revenue pipeline, and response times.
AI lead grading
Every lead scored by intent, engagement, and buying signals. Know who to call first — before you open the CRM.
Live conversation takeover
Step into any live AI conversation mid-stream. The visitor doesn't skip a beat. You close the deal personally.
Pipeline view
New
Sarah M.
12 messages · 2h ago
NEW
James W.
6 messages · 5h ago
NEW
Qualified
Priya S.
19 messages · 1h ago
🔥 HOT
Won
Alex C.
Closed · $4,200
✓ WON
Live in production

The Ora CRM — built by us, running right now

Every feature below is live, tested, and handling real leads every day. This is what we build for clients.

Case study · allincode internal
A full AI-powered lead management platform — built in weeks, not months
The Ora CRM was built to support every business running an Ora AI brain. It needed to handle live conversations, grade leads by intent, allow human takeover mid-conversation, and give business owners a single dashboard for their entire lead pipeline. We built it from scratch — no off-the-shelf CRM, no plugins, no compromises.
6
Pipeline stages with full drag-and-drop
5s
Live conversation polling interval
∞
Leads handled simultaneously
0
Third-party CRM dependencies
What's inside the Ora CRM
Kanban pipeline with 6 stages
New, Contacted, Qualified, Meeting, Won, Lost — each lead visible at a glance.
Real-time analytics dashboard
Lead volume, email capture rate, hot lead rate, and pipeline breakdown — live.
AI lead grading (5 tiers)
Cold, Warming, Warm, Hot, On Fire — scored automatically from conversation data.
Human takeover — mid-conversation
Take control of any live AI conversation. Reply directly to the visitor. Hand back to Ora with one click.
Reviewed state tracking
Green card = seen. Amber count = unreviewed. Nothing falls through the cracks.
CSV export + browser notifications
Export your full lead list anytime. Push notifications when a new hot lead lands.
What we build

Not just CRMs

Any platform where your team needs clarity, speed, and data — we build it purpose-first.

01
Sales CRM
Custom pipeline stages, lead scoring, conversation transcripts, AI grading, one-click contact actions, live takeover. Built for how your sales team actually works.
PipelineLead scoringAI grading
02
Operations Dashboard
Real-time operational data in one screen. Job tracking, team performance, SLA monitoring, resource allocation — whatever your operations team needs to see at a glance.
Real-time dataJob trackingKPIs
03
Client Portal
A branded space where your clients log in and see their project status, documents, communications, and invoices. Professional, secure, and entirely yours.
Branded loginDocumentsProject status
04
Booking & Scheduling System
Custom booking flows with availability management, automated reminders, payment collection, and calendar integration. No generic plugin limitations.
AvailabilityStripe paymentsReminders
05
Inventory & Stock Dashboard
Track stock levels, supplier relationships, reorder thresholds, and fulfilment status in a single clean interface. Built for your specific product categories and workflows.
Stock levelsSuppliersReorder alerts
06
AI-Powered Reporting
Dashboards that don't just show data — they surface insights. What's trending, what's declining, what needs attention, and what your team should act on today.
AI insightsTrend detectionAction alerts
How we work

Brief to live in weeks, not months

No six-week discovery phases. No offshore handoffs. You talk to the person writing the code.

01
Discovery
One focused session. We map your workflow, your data, your team, and every edge case. We decide what to build and what not to build — in writing before any code is written.
02
Architecture
Stack chosen. Database designed. Every screen and data flow mapped. You see the plan before we start building. No surprises at invoice time.
03
Build
Working URL in week one. Not wireframes — the actual software. You review real functionality and give feedback on a live product throughout.
04
Launch & Evolve
Deployment, training, and every iteration after. The platform doesn't get handed off — it gets better as your business grows and your needs change.
Deployment, training, and every iteration after. The platform doesn't get handed off — it gets better as your business grows and your needs change.
What it costs

Straightforward pricing.
No surprises.

Every project is scoped to what you actually need — these are starting points, not ceilings. All prices AUD + GST.

Starter
Lead Pipeline CRM
For businesses moving off spreadsheets and needing a clean, simple lead management system fast.
from $3,500
One-time build · No monthly platform fee
Custom pipeline stages for your business
Lead cards with contact details and notes
CSV export and basic analytics
Supabase database — you own your data
Delivered in 2 weeks
Get started →
Most popular
Custom
Full CRM Platform
A complete, purpose-built CRM with AI features, integrations, and everything specific to how your business runs.
from $8,500
50% deposit · balance on delivery
Everything in Starter
AI lead grading and intent scoring
Full analytics and reporting dashboard
Third-party integrations (Zapier, email, SMS)
User roles and team access control
Delivered in 3–4 weeks
Get started →
Enterprise
Operations Platform
Multi-team dashboards, complex data pipelines, client portals, and custom reporting. Scoped to your exact requirements.
Let's talk
Custom scoped · Quoted per project
Everything in Custom CRM
Multi-team and multi-location support
Client-facing portals with branded login
Complex data pipelines and API integrations
Ongoing retainer available post-launch
Email Paul →

Every project starts with a discovery session — we scope exactly what you need before any work begins. No surprises at invoice time. Prices listed are starting points; complex projects are quoted individually.

Let's build it

Your pipeline.
Your platform.

Tell us how your business works. We'll design a platform around it — not the other way around.

Start the conversation Email Paul directly →

Gold Coast based · No outsourcing · You speak to the builder