# All In Code > All In Code is a Gold Coast, Queensland-based AI web studio founded by Paul Lagwa. We design, build, and deploy AI-powered web systems and intelligent business brains for small and medium businesses across Australia. We build everything from scratch — no templates, no shortcuts. ## Company - **Name:** All In Code - **ABN:** 19 572 050 865 - **Founded:** Gold Coast, Queensland, Australia - **CEO:** Paul Lagwa - **Contact:** paul@allincode.com.au | +61 416 355 322 - **Website:** https://allincode.com.au ## What We Do All In Code builds AI-powered websites and intelligent business systems for Australian SMEs. Our specialty is embedding AI knowledge engines — called Ora — directly into client businesses so they can automate lead capture, answer customer questions, and run smarter operations 24/7. We are not a template agency. Every build is custom, every AI brain is trained specifically for the client's business. ## Products and Services - [Ora, the Oracle](https://allincode.com.au/ora.html): Ora is an AI knowledge engine — a team member you hire, not a software subscription. Ora learns your business, handles client inquiries, captures leads, and works around the clock. Available in three tiers: Starter ($147/month), Pro ($297/month + $1,500 setup), and Elite ($697/month). - [Vox](https://allincode.com.au): AI executive assistant with a natural Australian voice. Handles calls, messages, and executive-level tasks. - [Compass AI](https://allincode.com.au): AI-powered career guidance system. - [Nomad Scholars](https://nomadscholars.com.au): Location-independent homeschooling platform for Years 7–12 aligned with the Australian curriculum. ## Key Pages - [Home](https://allincode.com.au): Overview of All In Code, our services, and our approach to AI web development. - [Meet Ora](https://allincode.com.au/ora.html): Full product page for Ora — our flagship AI knowledge engine. Includes pricing, capability breakdown, and how to get started. - [Ora Demo](https://allincode.com.au/demo.html): Live interactive demonstration of Ora in action. - [Website Health Check](https://allincode.com.au/health-check.html): Free AI-powered website audit tool for Australian businesses. ## Service Areas Gold Coast, Brisbane, Sydney, Melbourne, and remote-first for all of Australia. ## Frequently Asked Questions **What is Ora?** Ora is an AI knowledge engine built by All In Code. She is positioned as a team member for your business — not a chatbot or a tool. Ora learns your business inside out and handles client questions, lead capture, and customer engagement 24/7. **What does All In Code build?** We build custom AI-powered websites and AI business systems for Australian SMEs. Our work includes full web builds, AI knowledge engines, voice AI assistants, and automated lead management systems. **Where is All In Code based?** All In Code is based on the Gold Coast, Queensland, Australia (ABN: 19 572 050 865). **How much does Ora cost?** Ora starts at $147/month for the Starter tier. The Pro tier is $297/month with a $1,500 setup fee. The Elite tier is $697/month. Annual plans include website builds. **Who founded All In Code?** Paul Lagwa is the founder and CEO of All In Code. He designs, builds, and deploys every product personally. **Is All In Code a template agency?** No. Every All In Code build is fully custom — no templates, no page builders, no shortcuts. ## Optional: Extended Details - [Meet Ora (full product)](https://allincode.com.au/ora.html) - [Ora demo (live AI)](https://allincode.com.au/demo.html) - [Free website health check](https://allincode.com.au/health-check.html)