allincode × the 1% Club

The AIC PT Platform

Premium websites, evergreen email pipelines, and lead systems — built specifically for working personal trainers. Live in 72 hours.

Prepared by All In Code
For The 1% Club Network
Status Founder Rate · 5 Spots
Founder Pricing Closes After 5 Trainers
01

What this is

A done-for-you website, email pipeline, and lead-tracking system built specifically for personal trainers who train clients full-time and don't have hours to spend on tech. We've taken the same stack that powers our high-end performance platforms — and packaged it so a working PT goes from idea to live in days, not months.

Not a template

This isn't Wix with your logo dropped on it. Every site is custom-branded, custom-copy, and built on the same architecture as our premium client builds.

Not an agency contract

No 12-month tie-in, no ad-spend up-sells, no campaign management retainer. Cancel anytime. You own the site, the copy, and the leads.

Not a side project

You'll be on the same infrastructure we use for clients paying ten times what you'll pay. Same hosting. Same email deliverability. Same design standard.

02

The Founder Rate — and why it exists

We've built this platform in partnership with Chris at the 1% Club. The first five trainers from his network lock in perpetual Founder Pricing — the rate below is yours for life, never increased. Public rates rise by approximately 30% after the first five sites are live.

Why we're doing this

Most PTs we meet are running businesses worth hundreds of thousands a year through an Instagram bio link. We want five real case studies — five trainers we can point to, with screenshots and quotes, before we open this publicly. That's the only reason the price is what it is. After the first five, the rate card goes up and stays up. If you're in, you're in at this price forever.

03

The three packages

Pick the level that matches where your business is now. You can upgrade between tiers at any time — pay the difference, keep the same monthly cap.

Package 01
Launch Page
$1,200setup AUD
then $99/mo hosting + updates
Founder rate · Public: $1,500 + $129/mo
RIGHT FOR YOU IF

You need to look credible online, capture leads, and stop sending people to your Instagram bio.

  • Custom 5-section landing page (Apple-grade design)
  • Your branding — logo, accent colour, photography
  • Custom domain (yourname.com.au)
  • Lead capture form → instant email to you
  • Calendly / booking link integration
  • Google Analytics + mobile-perfect speed
  • Up to 3 content updates per quarter
  • 1 round of copy revisions post-launch
Package 03
Full System + CRM Lite
$4,500setup AUD
then $299/mo hosting + email + dashboard + updates
Founder rate · Public: $4,900 + $299/mo
RIGHT FOR YOU IF

You're juggling leads in your phone notes and forgetting to follow up. This gives you one dashboard for every contact, every status, every send.

  • Everything in Package 02
  • Private password-protected dashboard
  • Full leads table (name, email, phone, source, status, notes)
  • Status tracking: New · Contacted · Booked · Client · Lapsed
  • One-click "send email" per lead — fires the right sequence
  • Notes per lead — capture context before you call
  • Client count + source attribution metrics
  • Mobile-friendly — runs on your phone between sessions

All prices in AUD. Monthly retainer includes hosting, email infrastructure, and minor updates — billed from the day your site goes live.

04

Three ways to pay

Pay it however suits your cash flow. No surcharge for splitting — Stripe handles everything automatically.

Option A · Cleanest

Upfront

One payment, build begins immediately, site live within 72 hours of intake.

Package 02: $2,400 today, then $179/mo from launch
Option B · Standard

50 / 50 Split

Half on signup to lock your build slot. Balance when your site goes live and you're happy.

Package 02: $1,200 today, $1,200 at launch, then $179/mo
Option C · Easiest cash flow

3-Month Instalments

Setup split into three equal payments via Stripe Subscription. Same total, no surcharge.

Package 02: $800/mo × 3, then $179/mo retainer
How it stays fair

Your site is built on a staging address (e.g. yourname.aic-pt-staging.com.au) while we wait for your second payment or for instalments to settle. Once you're fully paid, we flick it to your custom domain. You see everything we've built before you part with full payment — and we don't carry collection risk. Everyone wins.

05

From signup to live in 72 hours

Most agencies promise "2–6 weeks". We've engineered this so that once your intake form is in, a working PT site is live before the weekend.

Day 0 · Hour 0

Signup & Intake

You pick a package, pay your first instalment, and complete a 10-minute intake form. We get logo, brand colour, niche, Calendly link, headshot, testimonials.

Day 1

Staging Site Live

Your full site goes live on a staging URL within 24 hours of intake. You walk through it, flag any copy or visual changes you want.

Day 2

Revisions + DNS

We action your revisions and connect your custom domain. DNS propagation kicks in (4–48h depending on your registrar).

Day 3

Live + First Emails

Site live on your custom domain. [Package 02+] Your first email sequence is scheduled. [Package 03] Your dashboard is unlocked and you're trained on it.

The honest version: 72h assumes you've got your assets ready and your DNS provider doesn't drag. If you're missing photos or testimonials we'll write placeholders and swap them in later — we don't let asset hunting block your launch.

06

What we need from you at signup

Everything below goes in a single 10-minute intake form. Missing something? Not a blocker — we have placeholders for everything and can swap them in later.

01
Business name + taglineOne sentence: who you train and what you do for them.
02
Your nichee.g. "busy professionals in Brisbane", "post-natal mums on the Gold Coast".
03
Logo filesPNG or SVG. No logo yet? We'll design a simple wordmark — included.
04
Brand accent colourOne hex code or just a colour name. We'll match the dark luxury system around it.
05
Calendly / booking linkOr any URL you want the primary CTA to point to.
06
Custom domainIf you have one, we connect it. If not, we'll buy it on your behalf ($20–50/yr passed through at cost).
07
Bio + headshotA few paragraphs about you and one good headshot. We'll polish the copy.
08
2–3 testimonialsEven rough notes work. We format them. If you don't have any, we use credibility placeholders.
07

The 5 email sequences (Package 02+)

These are professionally written, evergreen sequences — already drafted, ready to personalise with your voice. 16 emails total. You'll never write a follow-up email again unless you want to.

SEQUENCE 01

Cold Outreach

For names you've added to your list — a referral, a connection, someone you met at a comp. Three emails over 7 days. Soft, professional, no pressure.

3 emails · Days 0, 3, 7
SEQUENCE 02

Lapsed Client Reactivation

The clients who used to train with you and then drifted. Three emails: the check-in, the re-entry offer, the soft close. Recovers more clients than you'd think.

3 emails · Days 0, 5, 14
SEQUENCE 03

Social Media Lead Follow-up

Triggered when someone DMs you or fills your form from Instagram. Two emails. Locks in the call before the lead goes cold.

2 emails · Same day, Day 2
SEQUENCE 04

Corporate / B2B Pitch

For HR managers, ops leads, founders who could put your program in front of their team. Three emails framed around ROI: sick days, retention, performance.

3 emails · Days 0, 4, 10
SEQUENCE 05

New Lead Welcome & Nurture

Auto-fires when someone fills your website lead form. The welcome, the credibility drop, the social-proof close. Three emails. By the time you call them, they're already half-sold.

3 emails · Instant, Day 1, Day 3
08

Straight answers

Can I upgrade between packages later?

Yes. Pay the setup difference, your monthly rate moves to the new tier. We don't rebuild the site — we add the new features on top. Most PTs start at Package 01 and upgrade to Package 02 within 60 days.

What happens if I want to cancel?

30 days' notice on the monthly retainer. You keep your domain and your client list. We'll provide an export of all your leads. You don't keep the codebase — that's our IP — but you'd struggle to find anyone else running the same stack at this price anyway.

Who owns my domain and email list?

You. Always. Your domain is registered in your name. Your Resend (email sending) account is in your name. Your leads are exportable at any time. We're your tech partner, not your landlord.

What if I want extra features later?

Quoted separately at All In Code's normal rates (one-pager, blog, podcast embed, booking integration, etc.). For Founder cohort PTs, we discount custom work by 20%.

Will my emails actually land in inboxes?

Yes. We set up SPF, DKIM, and DMARC records on your domain at launch — the three DNS records that make the difference between inbox and spam. We also warm your domain gradually so you don't get flagged for sending volume on day one.

What if I don't have a logo, photos, or testimonials yet?

Not a blocker. We design a wordmark, use credibility placeholders, and the site launches anyway. You swap real assets in as you collect them — included in your quarterly updates.

Can I see one live before I sign?

Once we have the first Founder build live, yes. Until then, you're looking at the same design system we use on our premium client sites — Chris can walk you through one.

Lock in your Founder Rate

Three steps. The first one is a reply to Chris or a 15-minute call with Paul. After that you're 72 hours from live.

01 · Reply / call
02 · Sign + intake
03 · Site live in 72h
Get Started — Fill In Your Brief
Paul Lagwa · CEO, All In Code paul@allincode.com.au · +61 416 355 322 · allincode.com.au Or just reply to Chris — he'll forward you straight through.

All prices in AUD and exclude GST. Founder Rate is exclusively available to trainers introduced by The 1% Club network until five trainers are live. After that, the public rate card applies (approximately 30% higher) — Founder PTs retain their original rate perpetually. Final scope and timeline confirmed during the 15-minute onboarding call. allincode is based in Gold Coast, Queensland — we work with PTs across Australia.