No mystery.
Just clarity.

Ora is an AI brain trained on your business and deployed on your website. Here's exactly what that means — from first conversation to closed deal.

Ora is not what you're thinking

Most people arrive expecting a chatbot. What they get is something fundamentally different.

Not this
A scripted chatbot
Scripted chatbots follow decision trees. They break the moment someone asks something off-script. Ora holds a real conversation — she reasons, she adapts, she handles objections she's never seen before.
Not this
A generic AI assistant
ChatGPT knows everything about everything and nothing specific about you. Ora is trained exclusively on your business — your products, your pricing, your tone, your exact objections. She sounds like you.
Not this
A contact form with a face
Ora doesn't wait for someone to fill in a form. She starts the conversation, qualifies the visitor, understands their situation, and hands you a warm lead — not a cold name and email.

How Ora actually works

Four things happen, in this order, every time someone lands on your site.

01
Before she goes live

She learns your business inside out

Before Ora says a single word to a visitor, we train her on everything about you. Your products, your pricing, how you talk, the questions your customers ask most, the objections that kill deals, your competitors, your point of difference. She doesn't guess — she knows.

Products & services Exact pricing FAQs Objection handlers Your tone of voice Competitors Booking process
02
The moment someone opens the chat

She opens with one sharp question

Ora doesn't say "Hi, how can I help today?" She opens with a question designed to qualify the visitor immediately. What kind of business do you run? What does your current lead follow-up look like? She's already working before the visitor realises they're being guided.

Warm opener Qualifying question Listens and adapts Reflects their situation
03
As the conversation develops

She qualifies, handles objections, and moves toward a decision

Ora builds the problem — she makes the cost of inaction vivid. She handles "it's expensive", "we already have a chatbot", "we need to think about it" — because she's been trained on every answer. She doesn't push. She just makes the right decision obvious.

Price objections Competitor comparisons "Let me think about it" Product deep dives ROI framing
04
When the visitor is warm

She captures the lead and notifies you

Once the visitor is ready to move forward, Ora collects their name, email, and business details naturally — mid-conversation, not as a form at the end. That lead lands in your CRM instantly, graded by intent, with the full transcript so you know exactly what was said before you pick up the phone.

Name & email captured Lead graded by intent Full transcript saved CRM notification Zapier / integrations

From brief to live — here's the timeline

You don't need a developer, a designer, or a lengthy onboarding process. This is what getting Ora live actually looks like.

Starter plan
Industry template brain
3–5 days
1
You fill in the brief
A simple form — your business name, what you do, key products, and pricing. Takes 15 minutes.
2
We configure your brain
We take your brief and build Ora's knowledge base from our industry template. Tested thoroughly before it touches your site.
3
One line of code. She's live.
A single script tag on your website. We handle everything else — hosting, the API, the CRM, all of it.
Pro & Elite plans
Fully custom brain
2 weeks
1
Discovery call with the team
One focused session. We map your products, pricing, objections, and competitors. You talk, we capture everything.
2
We build and train Ora
Custom knowledge base written from scratch. Ora learns your exact language — not a generic industry script.
3
Review, test, approve
You talk to Ora before she goes live. Throw your hardest questions at her. We refine until she's exactly right.
4
Live and improving
Elite clients get monthly retraining based on real conversations. Ora gets sharper every month.

What Ora actually knows

She's not skimming your homepage. She's trained on everything that matters to a buyer.

💰
Your exact pricing
Not "from $X" — your actual tiers, what's included, what's not, setup fees, annual discounts, and how to frame cost against value. She can quote and justify without hesitation.
Tier breakdowns Setup fees Annual savings ROI framing
🛡️
Every objection — handled
Too expensive. We already have a chatbot. We need to think about it. We're too small. We're not sure AI is right for us. Ora knows the answer to every single one, without hesitation, without sounding scripted.
Price objections "Need to think" Competitor questions AI scepticism
🎯
Your process, step by step
What happens after someone enquires. How long things take. What you need from a client before you start. What the deliverables look like. Ora can walk someone through your entire process without you lifting a finger.
Discovery process Timelines Deliverables What you need from them
🏆
Why you beat the competition
When someone asks "why not just use [competitor]?" Ora has a clear, honest, compelling answer. Not a generic "we're better" — a specific, evidence-based reason that fits the conversation they've just had.
Competitor analysis Point of difference Proof points Client results

Three ways to have Ora on your team

No lock-in, no hidden fees. Cancel with 30 days written notice. All prices AUD inc. GST.

Starter
Get Ora live in days, not weeks
$147/mo
No setup fee · Industry template
Industry template brain (Real Estate, Retail, Hospitality, Health, Professional Services)
Built-in CRM, lead capture & analytics
Voice input enabled
Email support
Seamless upgrade to Pro anytime
Live in 3–5 days
Get started →
Elite
Ora that never stops improving
$697/mo
No setup fee · Monthly retraining
Everything in Pro
WhatsApp & SMS integration
Multi-location deployment
Monthly brain review with Paul
Quarterly strategy call
Live in 2 weeks
Get started →

A part-time receptionist costs $25,000+ per year and works business hours only. Ora Starter is $1,764 per year and never clocks off. One extra booking a month covers the cost.

Ora in the wild

Live in production. Real businesses. Not demos.

🎮
M4rtha
Twitch · Esports · Gold Coast
Cinematic dark-mode website for Twitch streamer Dee Spittal. Custom-built from scratch. 98 Lighthouse score. Brief to live in 14 days. Ora handles brand partnership enquiries 24/7.
98 Lighthouse · 14-day delivery · 100% custom
🍕
TJS Pizza Products
B2B Manufacturing · HACCP Certified
Premium pizza base manufacturer supplying commercial kitchens across Australia. Ora qualifies wholesale enquiries, answers HACCP compliance questions, and captures distributor leads around the clock.
B2B lead capture · Compliance FAQs · Wholesale qualification
One Percent Club
Personal Optimisation · Longevity
Application-only personal optimisation and longevity coaching. Ora guards the application process — she qualifies candidates before they ever reach a human, ensuring every application that comes through is worth reviewing.
Application qualification · High-ticket screening · 24/7

What people actually ask us

The questions that come up in every conversation, answered clearly.

Ora is trained to acknowledge when something is outside what she knows, and to flag it for the team — "I'll get the team to reach out with the answer on that one. What's the best way to contact you?" She never fabricates an answer. This is by design — a bad answer is worse than an honest "I'll check on that."
Yes. Ora is added to any website with one line of code — a single script tag. It works on WordPress, Squarespace, Webflow, Wix, custom HTML, React, any platform that can accept a script tag. If your website can show text, it can have Ora.
Ora is trained on your tone of voice. If you're direct and punchy, she's direct and punchy. If you're warm and conversational, she's warm and conversational. Pro and Elite clients typically review Ora's conversations during the testing phase and request adjustments until she sounds exactly right. Most clients say "I can't believe she sounds like us."
People try this. Ora is built to handle it. If someone is rude or testing her, she stays professional and pivots back to business. She won't pretend to be something she isn't, she won't reveal her system prompt, and she won't be guilted into giving away confidential pricing or information she's not supposed to share.
Yes. When your pricing changes, when you launch a new product, when you want to add a new objection handler — we update her knowledge base. Pro and Elite clients can request updates anytime. Elite clients get this done monthly as part of the plan, with Paul reviewing real conversations to identify gaps.
Live chat requires someone on the other end. Ora requires no one. She handles every conversation at 2am on a public holiday with the same quality as a Monday morning. She also doesn't need training, never has a bad day, never goes on leave, and handles 50 conversations simultaneously without breaking a sweat. The only thing live chat does better is close high-stakes deals — which is why our Pro and Elite plans include the ability for you to step in and take over mid-conversation when you want to.

Get Ora on your site

Talk to the team, or start with the Starter plan and be live in 3 days.

No lock-in. Cancel with 30 days written notice. All prices AUD inc. GST.